Before Marketing your services please make sure you
have a thorough knowledge about the PT services for Dancers, know the academy
and type of injuries common in the dance forms trained, practiced and performed
particular for that academy. (E.g. PT needed for a Ballet Dancers and B- Boying
is totally different)
Make a Business Case for Dance Academies
• Marketing your PT services for Dance
Academies need a strategic designing.
Develop a strategic plan for it that is aligned
with not just the preventive goals for the dancers, but with the production,
service, quality, environmental and profitability goals of the Academy
stakeholders.
Make a chart of common injuries in Dancing
How it affects life of a Dancer and also the
leaves disable in certain conditions.
Collect email Ids from newspapers
These days more and more Dance academies and
Institutes gives invitation for participants. In the newspapers as well as on
their websites the email address is open.
Send them mail with list of our services. If
possible make a brochure displaying your clinic, your services and if possible
regarding Dance Injuries and Physiotherapy results. Add one or two testimonials
in that brochure.
Explain the incidence of injuries in Dancers
Explain the impact on delay in time and performance
taken due to recovery
Explain on floor availability of a
Physical Therapists for prevention and management of Dance Injuries
Calculate the return on investment
Before starting your services makes sure you get a
form filled by at least 50 % dancers asking their type of work (Fulltime/ part
time), try to figure the incidence of injuries in your group of dancers, impact
on their work, leaves taken to recover, etc. At the end of each month give a
comparative chart data showing the effectiveness of your onsite services in
giving them a total Return on their investment.
Talk the Language
– Speak in Plain and Simple Language
The dance academy will have to make and sell
1,000 dance performances to pay for just one corrective surgery (ligament reconstruction,
internal fixation for fracture and rehabilitation which will require lot of
time in recovery and retraining), including lost work days, workers’
compensation and all related expenses.”
Be Aware of
Successes – Preach Success
Provide examples with real data
that Dance Academies can understand –
E.g. of different dance institutes having a
physiotherapists on the floor.
Talk to the Right
People – Talk to the Power People
There are really two issues in building a
case for Physiotherapy services for Dancers. First, we have to gain the
attention of Academy Head/Manager by clearly articulating the benefits of
effective therapy. Second, we have to be able to define the financial benefits
of productivity gains resulting from on the floor Physiotherapy services.
• Identify a “Right Person” who can be a
catalyst for getting the contract for your services.
• Set up and apply metrics that will define
success in terms of the core business functions as well as health benefits.
Add your say in the comments.
For every contract I guess practical charges
can be charged heavily and PTs who are interested in it can earn a lot.
